The Bulova Frank Sinatra Collection Men's Automatic Watch (Model 96B379) is a Costco-exclusive timepiece honoring the legendary partnership between Bulova and Frank Sinatra — a relationship spanning over six decades, including Sinatra's own TV show branded as "Bulova Watch Time." Inspired by the Rat Pack elegance of the 1950s and 60s, this watch channels the style and sophistication of Old Blue Eyes himself.

The stainless steel case measures 39 x 33 mm with a 12 mm thickness, housing a Japanese-made Miyota 8215 automatic movement with a 42-hour power reserve, visible through an exhibition caseback. The silver-white dial features a fluted sunburst pattern, applied hour markers alongside Arabic numerals, a date window at 3 o'clock, and Frank Sinatra's signature paired with his iconic fedora hat at 6 o'clock. A scratch-resistant sapphire crystal protects the dial. The watch is presented on a black cowhide leather strap with a deployant clasp, and is water resistant to 30 meters (100 feet).

This model is exclusive to Costco and is not available through Bulova's own retail channels. Each watch arrives in special packaging inspired by a vintage vinyl record box set, making it a compelling gift for watch collectors and Sinatra fans alike.