True Blue 100s are low-tar cigarettes produced under the True brand, a Lorillard Tobacco Company product known for its lighter smoking profile. Sold in soft pack format, this carton contains 10 packs of 20 cigarettes each, for a total of 200 cigarettes per carton. The "100s" designation refers to the longer 100mm cigarette length compared to standard king-size cigarettes.

True Blue is positioned as a low-tar, low-nicotine option within the True brand lineup. The brand has long been marketed toward adult smokers seeking a milder alternative to full-flavored cigarettes.