Hollow Spirits Red Whiskey #96 is the flagship bourbon whiskey from Hollow Spirits Distillery, a craft grain-to-glass operation located in the historic Wells Park neighborhood of downtown Albuquerque, New Mexico. The "Red" in its name refers to heirloom red corn sourced exclusively from Tucumcari, New Mexico, which forms the backbone of this distinctive American whiskey. Bottled at 96 proof, it delivers a bold and characterful spirit that reflects the unique terroir of the Land of Enchantment.

New Mexico's extreme climate—intensely dry with dramatically varying temperatures—plays a central role in shaping the whiskey's flavor profile. Distiller and founder Frank Holloway and his team actively manage the aging process by continuously tasting and rotating barrels throughout the distillery, allowing the New Mexico air to impart flavors that cannot be replicated anywhere else. This hands-on, grain-to-glass approach reflects the distillery's deep commitment to quality and local craft.

Founded in 2017 by native New Mexican Frank Holloway and his mother Donna Salas, Hollow Spirits has become a standout in New Mexico's growing craft spirits scene. The distillery sources local ingredients whenever possible and employs a team of mostly native New Mexicans, infusing every bottle with authentic New Mexican character and craftsmanship.