The Pizza Cupcake by Incredifulls features bite-sized, cupcake-shaped pizzas with a flaky brioche-style dough that's savory and irresistible. This pepperoni variety includes uncured pepperoni (no nitrites or nitrates added except as naturally occurring in sea salt and celery juice powder) and real rBST-free mozzarella cheese made with premium Italian ingredients. The product contains no artificial preservatives and uses quality ingredients including extra virgin olive oil, wheat flour, tomato paste, and oregano.

Each box contains 12 individually portioned pizza cupcakes with a total weight of 22.9 oz (648g). These frozen snacks are freshly baked in Brooklyn, New York, and can be prepared quickly in an oven (375°F for 10-12 minutes) or air fryer (350°F for 5-7 minutes). The product was featured on Shark Tank and has since rebranded from The Pizza Cupcake to Incredifulls in 2025.

Nutrition per serving (1 cupcake, 54g): 170 calories, 5g protein, 17g carbohydrates (1g fiber, 2g sugars), 8g fat (3.5g saturated fat, 0g trans fat). Contains 15mg cholesterol, 240mg sodium, 69mg calcium, and 98mg potassium. Ingredients include wheat flour, mozzarella cheese, vegetable fat (palm), whole milk powder, salt, soy flour, dried wheat sourdough, enzymes, sugar, water, yeast, oat flakes, wheat malt flour, tomato paste, extra virgin olive oil, canola oil, oregano, and uncured pepperoni (pork, beef, salt, spices, sugar, extractives of paprika, cultured celery powder, sea salt, lactic acid starter culture, natural flavoring, mustard). Allergens: Contains milk, wheat, soy, and mustard. Produced in a facility that processes sesame, peanut, tree nut, and egg.