Maverick Non-Menthol 100s are full-size (100mm) cigarettes sold in a hard box pack, available at Costco in a case quantity. Maverick is an American discount-tier cigarette brand introduced in 1998 by Lorillard Tobacco Company, originally derived from the Harley Davidson cigarette line. The brand is currently owned and manufactured by ITG Brands, a subsidiary of Imperial Brands. Maverick cigarettes are positioned in the value segment of the US cigarette market and are available in packs of 20 cigarettes.