Kool Non-Menthol Luxe Gold 100s is a full-flavor, non-menthol cigarette from ITG Brands, sold as a single pack with a $1.00 manufacturer discount applied at the register. The Luxe Gold line was introduced as part of Kool's expansion into the non-menthol segment, offering smokers a bold, smooth character in a king-size 100mm format.

Each pack contains 20 Class A cigarettes in the Bold 100s style. The non-menthol Luxe Gold variety provides a traditional tobacco taste without menthol flavoring, making it part of Kool's broader portfolio alongside their classic menthol offerings.