Malcolm Gladwell's "Revenge of the Tipping Point" is a provocative follow-up to his landmark 2000 bestseller "The Tipping Point," published by Little, Brown and Company on October 1, 2024. This 368-page hardcover marks Gladwell's return for the first time in twenty-five years to the subject of social epidemics and tipping points, this time exploring the darker and more troubling side of contagious phenomena.

Through a series of riveting stories, Gladwell traces the rise of a new form of social engineering. He investigates why Miami became the city it is today, what the fate of cheetahs in captivity reveals about how society raises its children, why Ivy League universities place such emphasis on athletics, and what his concept of the "Magic Third" means for racial harmony. Case studies range from 1980s Los Angeles bank robberies to a pioneering racial integration experiment on a small cul-de-sac in Northern California, culminating in an alternate history of two defining modern epidemics: COVID and the opioid crisis.

Central themes include "overstories"—the invisible narratives that shape group behavior—and "superspreaders," the rare individuals who play an outsized role in propagating ideas, behaviors, and disease. Gladwell examines how these forces can be deliberately engineered, raising ethical questions about who gets to shape societal trends and at what cost. With his characteristic blend of storytelling and social science, he argues that the tools to control epidemics of all kinds are already within reach.

A New York Times bestseller and Goodreads Choice Award nominee for Readers' Favorite Nonfiction and Readers' Favorite Audiobook in 2024, praised by TIME Magazine, The New York Times, The Wall Street Journal, and Oprah Daily. Also available in ebook, unabridged audiobook, and trade paperback editions.