Priority Wine Pass 1-Year Membership provides access to complimentary, discounted, and elevated wine tastings at over 350 partner wineries across California, Washington, and Oregon. This membership includes popular wine regions such as Napa, Sonoma, Monterey, and the Sierras.

The pass is valid for 365 days from the purchase date and can be used as many times as desired during that period. Members receive an instant PDF pass via email for immediate use, with an optional physical card available for an additional fee. The membership features 2-for-1 deals where you buy one tasting and get the second free, effectively offering 50% off tastings for two people.

Additional benefits include personalized concierge service providing customized winery itineraries within 72 hours based on member preferences, barrel tastings, meet-the-winemaker experiences, wine event discounts, and discounts on hotels, transportation, and restaurants. The pass can be printed or shown on a smartphone at any partner winery location.