Basic Full Flavor 100s is a cigarette brand manufactured by Philip Morris USA, sold in a flip-top box carton. Each carton contains 10 packs of 20 cigarettes each, for a total of 200 cigarettes. The 100s format features a longer cigarette length compared to king-size offerings.

Basic cigarettes are positioned as a value brand offering a smooth, rich tobacco taste. The Full Flavor (FF) variety delivers a traditional tobacco experience. Packaging carries the standard disclaimer: nothing about this cigarette, packaging, or color should be interpreted to mean safer.