Dove Daily Moisture Shampoo is a gentle moisturizing shampoo designed for daily use on normal to dry hair. Formulated with a Pro-Moisture Complex, this shampoo smoothes and progressively nourishes deep inside the hair to restore softness and help lock in essential moisture.

The advanced damage-care formula features Bio-Protein Care technology that regenerates hair strength and refills it with strength protein builders with every wash, making hair up to 10 times more resilient to daily damage from grooming and brushing. The formula also contains hyaluronic serum to visibly moisturize, restore fluidity, and soften hair while delivering 100 hours of hydration.

Key ingredients include sodium laureth sulfate for gentle cleansing, glycerin for moisturization, dimethicone and dimethiconol for smoothing, gluconolactone as a gentle exfoliating polyhydroxy acid, and amino acids arginine and lysine HCL to support hair structure. The lightweight formula rinses out easily without leaving hair feeling heavy or weighed down, reducing static and flyaways while leaving hair looking healthy, soft, and smooth.

This shampoo is PETA approved vegan and safe for color-treated hair. When used as part of the Dove Daily Moisture system with conditioner, hair appears up to 5 times smoother versus using non-conditioning shampoo. The 40 fl oz pump bottle provides convenient dispensing for regular use.