Bimbo Rosca de Reyes is a traditional Mexican sweet bread celebrating Three Kings Day (Día de los Reyes Magos) on January 6th. This authentic oval-shaped bread features a soft, brioche-like texture topped with colorful candied fruits that represent the jewels of a king's crown. Following tradition, a small plastic figurine representing baby Jesus is hidden inside the bread, and whoever finds it is honored with hosting a celebratory gathering.

This festive bread is perfect for sharing with family and friends during the Epiphany celebration. The sweet, lightly enriched dough pairs wonderfully with hot chocolate or Mexican champurrado. Available seasonally at Costco leading up to Three Kings Day.

Nutrition per serving (1/23 loaf, 50g): 190 calories, 4g protein, 30g carbohydrates (1g fiber, 13g sugars including 10g added sugars), 7g fat (3.5g saturated). Contains 120mg sodium and 20mg cholesterol. Provides 10% daily value of thiamin and folate, 8% riboflavin, 6% iron, and 4% calcium. Ingredients include bleached wheat flour, sugar, eggs, vegetable shortening, water, fruit paste, yeast, nonfat milk, butter fat, and natural flavors. Allergens: Contains wheat, egg, soy, milk, sesame. Made in a facility that also processes tree nuts, peanuts, fish, and crustacean shellfish. Not suitable for children under 3 years due to choking hazard from small figurine.