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Sony 55" BRAVIA 3 55" Class (54.5" Diag) 4K UHD LED LCD TV
In-store pricing snapshot
Last known warehouse price · Jul 14, 2026. Currently out of stock.
* Prices shown are for Costco members only.
The Sony BRAVIA 3 K55S30 is a 55-inch 4K Ultra HD LED LCD television featuring a native resolution of 3840 x 2160 pixels with a 60 Hz refresh rate. This smart TV is powered by the 4K HDR Processor X1 which intelligently analyzes and enhances every scene with accurate, lifelike color reproduction using Triluminos Pro technology that displays over a billion colors. The television supports multiple HDR formats including HDR10, Dolby Vision, and Hybrid Log Gamma (HLG) for enhanced contrast and brightness.
The display features Direct LED backlighting with an ultra-wide 178-degree viewing angle. Built-in Google TV provides access to over 700,000 movies and TV episodes across 10,000+ streaming apps, with personalized content recommendations organized on a single home screen. Voice control is integrated through Google Assistant for hands-free navigation, smart home control, and content search.
For connectivity, the TV includes four HDMI 2.1 ports with enhanced Audio Return Channel (eARC) and Auto Low Latency Mode (ALLM), two USB-A ports, Wi-Fi 6 (802.11ax), Bluetooth 5.3, optical digital audio output, and Ethernet. The TV is optimized for PlayStation 5 gaming with exclusive features including Auto HDR Tone Mapping for immediate picture optimization and Auto Genre Picture Mode that automatically switches between Game Mode and Standard Mode. Additional gaming features include Motionflow XR for reduced motion blur and a dedicated game menu.
Audio is delivered through dual 10-watt X-Balanced speakers with support for Dolby Atmos surround sound. The TV features a minimal bezel design and comes with a backlit compact eco remote control with a built-in microphone and remote finder function. Built-in Chromecast and Apple AirPlay 2 enable wireless streaming from mobile devices. The unit measures 48.5 x 30.9 x 13.1 inches with stand (48.5 x 28.1 x 2.8 inches without stand), weighs 35.9 pounds with stand, and uses a 300 x 300mm VESA mounting pattern for wall installation.