The LG OLED77C4 is a 77-inch premium 4K OLED television featuring advanced OLED evo display technology with over 8.3 million self-lit pixels that deliver perfect blacks and vibrant colors with 100% color volume and fidelity. Powered by the Alpha 9 AI Processor Gen7, this TV provides AI Picture Pro enhancement, AI Super Upscaling, and Brightness Boosting technology that magnifies each pixel for enhanced luminosity.

Gaming features include a blazing-fast 0.1ms response time, up to 144Hz refresh rate, and four HDMI 2.1 ports supporting 4K 120Hz pass-through, NVIDIA G-Sync, AMD FreeSync Premium, and VRR for tear-free gameplay. The LG Game Dashboard and Game Optimizer provide complete control for console and cloud gaming experiences.

Entertainment is elevated with Dolby Vision and Dolby Atmos support, FILMMAKER MODE for content as directors intended, and triple up-firing speakers. The webOS 24 smart platform includes Wi-Fi 6E connectivity, Magic Remote with NFC technology, access to 300+ free channels, and LG's Re:New Program providing 5 years of software updates. This Costco exclusive bundle includes an Allstate 3-Year Protection Plan for a total of 5 years of coverage.