The Sony BRAVIA 8 K77XR80 is a premium 77-inch 4K OLED television featuring self-illuminating OLED pixels that deliver deep blacks, bright whites, and vivid colors across 8 million pixels. The TV utilizes Sony's advanced XR Processor which intelligently enhances every scene in real-time, boosting color, contrast, and clarity for an exceptional viewing experience.

This model features a 3840 x 2160 OLED panel with HDR10, HLG, and Dolby Vision compatibility, along with a 120Hz native refresh rate with VRR and ALLM support for smooth gaming performance. The innovative Acoustic Surface Audio+ technology uses the screen itself as a speaker with an integrated 50-watt, 2.1-channel system featuring four 10W speakers with Dolby Atmos, delivering clear sound aimed directly at the listener.

Gaming features include four HDMI 2.1 ports optimized for PlayStation 5 with Auto HDR Tone Mapping, Auto Genre Picture Mode, and a dedicated Game Menu for quick access to gaming settings. XR OLED Motion technology provides blur-free picture quality during fast-paced action. Connectivity options include two USB-A ports, Wi-Fi, Ethernet, and Bluetooth 5.3.

The TV runs on Google TV operating system with built-in streaming capabilities and includes a 2-year Sony Pictures Core Streaming subscription with 15 movie credits. Additional features include a premium backlit remote with finder function and Rich Color Enhancer that boosts neutral color tones. The Costco bundle includes an Allstate 3-year protection plan for a total of 5 years coverage.