This interactive pop-up book for children under 3 is edited and published by Make Believe Ideas (MBI), a UK-based children's book publisher known for innovative, beautifully designed books that encourage creativity and promote early learning. The book features sturdy pop-up elements engineered for small hands, with vibrant illustrations and tactile novelties designed to captivate babies and toddlers.

Make Believe Ideas specializes in sensory and interactive books for very young children, incorporating bright colors, engaging textures, and surprising pop-up mechanisms that support developmental milestones such as fine motor skills, object recognition, and visual tracking. The "U3" designation indicates the book is age-appropriate for children under 3 years old.