Matthew Van Fleet is a bestselling author and illustrator known for his innovative interactive children's books. His uniquely designed board books invite toddlers to touch, press, pull, lift, and even sniff as they explore colors, shapes, numbers, letters, opposites, and more. Each book features cleverly designed pull tabs and flaps plus pettable textures that provide an engaging, multisensory reading experience for young children.

Van Fleet's popular titles include Dog, Cat, Moo, Heads, Tails, and Alphabet, and his books are frequently sold individually or as collectible boxed sets at Costco. The "SS" designation in the product code may indicate a set or special edition format. These books are designed for toddlers and young children as an introduction to early learning concepts through hands-on interaction.