King's Hawaiian Hawaiian Sweet Ube Coconut Rolls are a limited-time flavor inspired by the islands of Hawaii. This Costco pack includes two 12-count bags for a total of 24 individually sized sweet rolls (24 oz / 1.5 lb / 680g). Each soft roll blends the nutty, earthy sweetness of ube — a purple yam beloved throughout the Philippines and Hawaii — with creamy, tropical coconut for a rich island-inspired taste. The rolls are made with no high-fructose corn syrup and no artificial dyes.

Founded in 1950 by Robert R. Taira in Hilo, Hawaii, King's Hawaiian has been perfecting irresistible island-inspired baked goods for over 75 years. These ube coconut rolls can be enjoyed toasted and topped with butter or your favorite fruit spread, or eaten straight from the bag as a sweet snack at any time of day. They are well suited for breakfast, dessert, or entertaining.

Nutrition per serving (1 roll / 28g, 24 servings): 90 calories, 2g protein, 17g total carbohydrates, 5g sugars, 1g total fat, 0g saturated fat, 0g trans fat, 10mg cholesterol, 85mg sodium, less than 1g dietary fiber. Contains: enriched wheat flour, eggs, milk, soy. Allergens: Contains wheat, milk, eggs, soy.