Fortuna Blue King Box is a filter cigarette sold in a hard-box (king size) format, manufactured by ITG Brands, LLC. The Blue variant is part of Fortuna's full-flavored lineup, positioned as a value-priced option within ITG Brands' portfolio.

Fortuna cigarettes are available in king and 100s lengths across multiple flavor profiles, including Blue, Pale Blue, Red, and Menthol variants. The king box format features a rigid flip-top carton. Fortuna Blue meets all applicable fire safety and regulatory compliance standards for sale in the United States.